From Account Executive to Creative Lead: Tia-Ama's story

Your first job is just the beginning

When Tia-Ama graduated from the University of Liverpool with a Psychology degree, she joined a growing advertising technology company called Octaive, now known as Vyde.

Starting as an Account Executive in 2019, and the company's first employee, she had the opportunity to get involved in different parts of the business.

Six years later, Tia-Ama had progressed to Creative Lead, overseeing the creative department, managing campaigns, developing her team and helping shape the company's product roadmap.

Taking the opportunity to lead

One of the defining moments in Tia-Ama's career came after her first year.

As the business expanded, the company was considering hiring a senior studio manager. Rather than waiting for an opportunity to come along, Tia-Ama put themself forward to lead the creative department.

They earned the opportunity to build and manage their own team.

It was a big step, but one that helped shape her career.

Learning as you go

Building a team brought new challenges, including learning to trust your instincts, embrace feedback and become more comfortable making mistakes.

For Tia-Ama, confidence has been one of the most valuable skills that's been developed, particularly when asking for help, presenting ideas and making decisions.

Tia-Ama's advice for graduates

Their advice for anyone starting their career is refreshingly straightforward:

Don't pigeonhole yourself too early.

Be confident enough to ask for help.

Don't be afraid to make mistakes.

Take notes and learn from the people around you.

Get to know colleagues outside your immediate team.

Tia-Ama's journey is a reminder that your first job doesn't have to define your career. Sometimes the most exciting opportunities are the ones you grow into.