Digital Marketing Associate

Experiential learning and HR consultancy

  • Location : All London, Central London, South London
  • Salary : £20,000 - £24,000
  • Contract : Full Time
  • Reference Number : ndNttr0P
  • Application Closing Date : 25 September 2020
  • Placement : Graduate Job ( permanent )

Company Description

This company is obsessed with unlocking talent, everywhere. They unlock talent globally through a range of projects in advising, undertaking training, and creating experiences. 

They know how to use data and science to cut through the noise. They have the creativity to produce unforgettable experiences for everyone they train, from graduates to executives - and they have the bedside manner to bring people with them.

They love what they do. They're really good at it. They are fearless. They love challenges.

They are now looking for a Digital Marketing Associate to join their team.

Job Description

This might be the role for you if you:

  • Have a growth mindset and entrepreneurial spirit
  • Can blend scientific rigour with creative thinking
  • Are fastidious about detail 
  • Are self-driven and motivated
  • Love helping people and collaborating
  • Want to be part of a growing and market-leading proposition 
  • Enjoy bringing innovative solutions to market and generating interest in them
KEY RESPONSIBIITIES: 

Co-creating and executing marketing campaigns (50%):
  • Work closely with the Commercial team to shape a commercial campaign strategy to make contact with company prospects
  • Leverage company thought leadership as a basis, support the creation of campaign messaging and validate with the Chief Client Ambassador and Founder
  • Write compelling, credible, creative copy expanding core campaign messages that entice prospects to enter into conversations with the company
  • Collaborate with the Creative Design team to produce visually compelling communications assets 
  • Work closely with the company's Client Ambassadors to determine appropriate digital channels through which to run campaigns
  • Execute campaigns with meticulous attention to detail and pace, using content marketing systems (Hubspot) and tools to maximise efficiency 
  • Generate a rich and varied pipeline of qualified marketing leads
  • Support with the execution of existing client communications, ensuring clients stay informed and in touch with the company
Maintaining and optimising social media presence (30%):
  • Ensure the company has an active presence on social media, creating or facilitating daily posts using original text, photos, videos and news across core channels
  • Ensure content is simple, visually consistent, optimised for keywords, linked to landing pages/company website, including embedded call to actions where appropriate
  • Monitor the company's social media accounts, as well as those of key clients and partners, and ensure regular constructive interaction with users
  • Provide monthly reports on social media trends within the industry, including hashtag optimisation, influencer and partner identification and audience insight
  • Provide recommendations on paid initiatives, e.g. LinkedIn ads, Twitter ads, Google AdWords, etc.
Marketing operations and infrastructure (20%):
  • Build marketing databases and tools, as well as organising marketing collateral and documents to speed up campaign execution and increase campaign ROI
  • Maintain and advise on campaign and propsect data labelling to ensure seamless campaign activity and pipeline reporting
  • Support the Client Chief Ambassador with the creation of marketing infrastructure, dashboards and tools to: a) maximise and measure campaign ROI and b) support revenue growth and pipeline predictability
  • Ensure marketing contact data is optimised, ensuring high data integrity, GDPR compliance and cleansing of lists, e.g. through removing 'opt-outs', noting 'get in touch' requests, etc.
  • Support the creation and maintenance of the company website, ensuring SEO and keyword optimisation and advising on trends and search patterns
  • Maintain landing pages, contact forms and other key data capture points, e.g. Call to Action buttons, chatbots, etc.
  • Ensure company's business listing pages are citations are consistent and compelling
  • Support the Chief Client Ambassador and Head of CX to create simple web visitor automated communication workflows and keep-warm strategies 
  • Support with basic marketing and thought leadership project management, e.g. developing specific POVs/webinars/marketing events/experiences/industry awards/panels
  • Adhere to company commercial and creative processes to ensure efficient and predictable execution of content marketing
  • Collaborate closely and effectively with all Commercial and Design team members to ensure smooth continuity and flawless execution of all marketing activityNEC
NECESSARY EXPERIENCE:
  • 1+ years' digital marketing experience, ideally in an agency, consulting or professional services environment
  • Experience devising and executing thought leadership and content marketing campaigns across multiple digital channels
  • Experience marketing intangible services or intellectual property
  • Experience running creative social media campaigns with demonstrable impact or ROI
  • Interest in strategic communications and/or HR/talent/learning & development professions
NECESSARY SKILLS/TRAITS:
  • Honest, open and cooperative 
  • Entrepreneurial and able to create processes to increase value, efficiency or scale
  • Creative aptitude and/or appreciation 
  • Attentive to detail 
  • Extremely high quality communication skills, both verbal and written
  • Positive, able to make a contribution to the team and fast-paced environment in which we operate
  • Exceptional in team settings with strong collaboration skills
  • Comfortable asking for help
  • Digitally and technically savvy
  • CSS and HTML coding skill 
PERKS:
  • ​Season ticket loan
  • EMI share options scheme
  • Enhanced maternity pay
  • Employee referral scheme
  • Workplace pension
  • 25 days' annual leave + 1 additional day leave on birthday
  • Access to exclusive discounts through PerkBox
Apply now
  • Location : All London, Central London, South London
  • Salary : £20,000 - £24,000
  • Contract : Full Time
  • Reference Number : ndNttr0P
  • Application Closing Date : 25 September 2020
  • Placement : Graduate Job ( permanent )
Apply now