library full of colourful books with one opened like a fan on a table
Kitty Harris
Friday, May 28, 2021
2 min read

4 great books about marketing for startups

Everybody needs help on their startup journey. That might come from mentors, from helpful blogs, or from an age-old classic – the book. If you want in-depth information from specialists in the startup field, then have a flick through as many good-quality publications as you can get your hands on. There is so much out there on the subject of marketing that we’ve compiled this list to help you find the best and read them first. Not that you should stop there though – read as much as you can to have the highest chance of success.


1. The Purple Cow (Seth Godin)

What’s exciting about an ordinary cow? Nothing, that’s what makes it ordinary. But if you saw a purple cow your car would come to a screeching halt. This book explores the correlation between innovation and successful marketing. Find a way to place a purple cow into every marketing campaign that you do in order to create something exciting and worth stopping for.

2. Hooked (Nir Eyal)

The whole world is hooked on the internet. How many of us open our phones without even thinking and scroll through Facebook and Twitter completely out of habit? Nir Eyal brings together research on habit-forming products and why there are such huge successes out there. He identifies the different stages of habit-forming behaviour and gives ideas on how to build a business around the phenomenon.




3. Traction (Gabriel Weinberg + Justin Mares)

Increased traction equals increased growth. As a startup, the main aim of your company is to grow as quickly as possible, which means you need to understand the basics and importance of traction. This book discusses different traction channels and how to use skilled marketing (targeted correctly) to benefit your business.

4. Web Analytics 2.0 (Avinash Kaushik)

The digital world is built on data, and if you want any chance of competing in this sphere you need to get a grip on analytics. This book won’t necessarily hold your hand while you navigate the complex world of web analytics, but it will give you a solid, no-nonsense grounding in how to make the most of it for your best chance at marketing your startup. Perfect if you want to jump straight in.
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