person using their laptop that is stacked on top of binders on a table that is decorated with post-it notes and stationery.

Market research is essential when starting a business venture. It might be a drag, but a good base of research will provide the insights you need to succeed.

June 10, 2021
6 min read
Kitty Harris
Kitty Harris
view of east London, by Tower Bridge which is mainly high rise, glass office buildings by the river

When someone's startup dream becomes reality, it needs a proper place to reside. With a top startup community and inspiration everywhere, that place is London.

Kitty Harris
Kitty Harris
June 10, 2021
6 min read
Yellow background with a cartoon man holding a long string of white fairy lights. Text says 'The BrighterBox startup guide

BrighterBox has compiled an Ultimate Startup Guide that'll give you insights into all the nitty-gritty elements involved in starting your own business.

Jenny O'Malley
June 10, 2021
6 min read
loads of £50 notes

Venture capital isn't the only way to raise funds but the prestige, experience, and contacts VC-backing brings can be a big competitive advantage for startups.

Kitty Harris
Kitty Harris
June 10, 2021
7 min read
man with back turned to camera looking a mindmap on the wall of ideas

Naming your startup can be exciting but also a serious headache. We've grouped together useful points to consider to make it as painless as possible for you.

Kitty Harris
Kitty Harris
June 10, 2021
7 min read
Stacks of coins on a table

When starting a business, it might feel as though the only thing you truly need is investment. You could have the perfect idea, the drive and commitment, but your tiny budget just isn’t cutting it.

Kitty Harris
Kitty Harris
June 9, 2021
4 min read
Person on their phone using Twitter

 Twitter is great for keeping your visibility up and providing information (memes) to your target audience - see how you can use Twitter for your startup here.

Kitty Harris
Kitty Harris
June 9, 2021
6 min read
Person colouring in an arrow head shaped logo in orange, with other variations of it and drawing utensils in the background

Your logo needs to be recognisable, aesthetically pleasing, and encapsulate your brand persona. Not too much to ask right? Here's how to get started designing.

Kitty Harris
Kitty Harris
June 9, 2021
8 min read
Person typing on a laptop

Your blog content needs to be high quality so that readers flock to it and consider it share-worthy. But how do you write compelling posts consistently?

Kitty Harris
Kitty Harris
June 8, 2021
5 min read
People working in a laptop with papers and post-it notes around the desk

You might have the perfect offering, but if your marketing isn’t hitting the spot then your startup won't lift off. See what common marketing mistakes to avoid.

Kitty Harris
Kitty Harris
June 8, 2021
8 min read
Person holding their phone in front of their computer, showing off their white themed instagram page

Instagram can attract new consumers but it can also play a major part in showcasing the benefits of working for your fun, dynamic company to job candidates.

Kitty Harris
Kitty Harris
June 7, 2021
4 min read
Person pointing at Google analytics page on their laptop

Want to save money during the first couple months of your startup? Get clued up on SEO to stop you from outsourcing an expect - it's not as tricky as it seems!

Kitty Harris
Kitty Harris
June 7, 2021
7 min read

Going viral is the dream of many a content marketer as more shares usually mean more potential customers reached. But what triggers this reaction to content?

Kitty Harris
Kitty Harris
June 7, 2021
5 min read