Top 3 reasons why your content isn't being shared
If you haven’t started content marketing, then can you really call yourself a startup? In all seriousness, creating quality content in order to direct traffic towards your website is a tried and tested way to promote a new business. Getting your content shared on social media is one of the most effective ways to reach a larger pool of people, and is almost fool-proof in increasing organic referral traffic to your site. It will also improve your SEO, albeit indirectly, and therefore be integral to the promotion of everything you are working towards.
1. Your content just isn’t that great
One of the words most commonly used in conjunction with ‘content’ is ‘quality’. It’s so easy to get caught up thinking that the sheer volume of blog posts published will cause increased traffic to your site, but this is simply not the case. If one user reads a subpar article, then where is the incentive to share it on their social media? Would you share it? Don’t write tons of mediocre content and hope that something sticks. Take time to craft unique and meaningful information that satisfies a query or need. Quality > quantity.
2. You aren’t making it easy for them
Is there an icon at the bottom of the post that will allow you to share it directly to Facebook and Twitter? Why not? Consumers’ attention spans are shorter than a goldfish’s memory so don’t let them get distracted. If it takes any level of effort to share a post, then chances are your readers just won’t bother. Make it even easier by adding ‘click to tweet’ links at key points in your text and, above all, ensure there are enough images embedded in the post to make it eye-catching.
3. The headlines aren’t catchy enough
80% of internet users will never read past the headline of an article. From this you should instantly realise that the headline is not to be underestimated. Not enough to convince you? How about the fact that 60% of people will share an article without even reading it if the headline is that catchy? Learn how to write the kind of headlines that get clicked on – the ones that you just can’t scroll past. You want to get people on your site, reading your content and there’s a lot of competition out there. Just as you should spend time on the main body of your post you should also ensure you put some serious thought into your title.
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