Denna S
Thursday, March 29, 2018
7 min read

What does a Marketing Executive do?

Want a job that isn’t the same every day and varies from being analytical to creative? If variation and juggling between diverse tasks sounds like your cup of tea, and if you have exceptional communication and interpersonal skills, a Marketing Executive job might be for you! Marketing jobs are a highly sought-after career choice for graduates. The role of a Marketing Executive encompasses analytical thinking and creativity in equal parts. It involves being in the trenches, implementing marketing strategies to support the brand and business and plays an integral role in a brand’s success.


What does a Marketing Executive do?

The responsibilities of a Marketing Executive are demanding and involves a lot of juggling between tasks from writing articles, to mastering SEO research and always being ‘on’ in terms of social media. The work of a Marketing Executive can vary depending on the company. Day to day responsibilities involve developing and launching successful marketing campaigns and strategy, researching and analyzing the data to identify target audience. A Marketing Executive must be able to understand trends and patterns and use the data to determine the appropriate course of action to increase engagement and other analytics. On the creative end, Marketing Executives write and edit copy, manage and operate social media and develop multimedia content. The role’s focus is developing brand awareness and communicating to the target audience effectively.


Marketing Executives depending on the size of the company can act as generalists working on all facets of marketing from advertising campaigns, data analysis and social media. The world of digital marketing is becoming increasingly complex as our world transforms the way businesses connect to their target community. To accommodate this, marketing specializations within companies are not uncommon.


Breaking down the marketing duties


Social media marketing

Social media marketing is the process of gaining traffic and attention through social media sites. It’s a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Graduates are especially skilled in this area of marketing as most millennials stay current with digital trends and have firsthand experience using social media in day-to-day life. Social media marketing includes activities like posting updates in text and image formats, videos, and other content, as well as actively engaging with the target community to increase and maintain audience engagement.



Content marketing

Content marketing involves the creation and sharing of online material. The material can be in forms such as videos, blogs, and social media posts. Content marketing does not overtly promote a business, instead it is meant to stimulate conversation, awareness and interest in the brand’s product or service. It is an important element of every marketing role. To be a successful content marketer, skills such as copywriting, blogging, design, photography and videography are desired.


Community management & PR

Community management focuses on the social aspect of the company’s community similar to social media marketing. These marketers help followers of the brand connect with the company and establish a community, ensuring engagement throughout. This involves being a good facilitator, being present and stimulating conversation. If people appreciate your community, naturally it will be recommended to other people resulting in more exposure and reach. Community marketers ensure the brand’s community flourishes.


Search marketing

Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search marketing incorporates search engine optimization, affectionately known as SEO. SEO is the earning of traffic through unpaid organic listings. Often high organic listings are sustained by content marketing and back-linking to increase SEO.  Organic traffic is considered as highly favorable and more effective than paid search marketing. Organic search growth sets a company apart from the rest of the competition, and being aware of SEO and SEM elements put brands at a marketing advantage.



Campaign marketing

Good campaign marketing is driven by a stellar marketing plan. Campaign marketers develop actions designed to achieve a business objective, usually to promote the brand’s product or service through different media and platforms such as Facebook ads or print ads. Successful campaign marketing requires careful research, the development of a campaign that focuses on minute details, such as good copy and design, then adapting the campaign upon delivery based on its response.


Marketing analytics

Marketing analytics is the practice of handling and analyzing data to determine the performance of marketing efforts and recognize opportunities for progression. Understanding data analytics allows marketers to be more efficient at their jobs and minimize ineffective techniques of marketing. This realm of marketing is more on the technical end of the marketing spectrum. With increasing tech and digital advances, marketing is becoming more and more data driven, and marketers need to be able to dig into data, analyze that information, and come up with marketing strategies.


What does a Marketing Executive’s schedule look like?

While the job role is not specified classically as 9-5, work flexibility and scheduling varies depending on the company. In some startups, Marketing Executives can work typical office hours from 9-5 and other businesses may employ on a freelance or remote basis. Besides office hours, Marketing Executives may be required to work outside of the arranged hours if events or larger projects are involved.


Education for a Marketing Executive

A graduate from a marketing background aren’t the only candidates entering marketing roles. Although many universities offer marketing programs, which serve as a great base for a marketing career, individuals outside of this concentration are considered for marketing roles as well. Companies looking for graduate marketing candidates often look for design, media & writing experience, so concentrations in these areas are suitable education requirements for the role. However, having marketing knowledge or work experience can give you an edge over other candidates.


Marketing skills

The Marketing Executive role employs many skills such as being an excellent communicator, being able to strategically think and possessing good writing skills. In order to produce marketing materials, being extremely creative, organized, analytical, and good with social media and other platforms are some of the skills that will ensure job success.



Salary & growth for the Marketing Executive

The starting salary for a Marketing Executive typically begins at £18, 000 for those entering the field with no experience to £22, 000. Similar titles to Marketing Executives are marketing coordinators and marketing assistants. These titles are often used interchangeably. These roles are entry-level positions that are ideal for graduate candidates and for those with zero to two years of experience. With more experience, a Marketing Executive can expect anywhere between £22, 000 to £30, 000 in salary. Progression within the marketing field can advance to become marketing manager and marketing director among other titles with significant salary changes to reflect experience.


What makes a great marketer?

Despite the many companies that marketers work in, great marketers all achieve the same result. Great marketers succeed through converting target audiences to become loyal brand consumers. To do this, marketers must equip themselves with the necessary skills and the right mindset to make great contributions to businesses and the community.



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